Hygeco International launches its loyalty programme – ÉTOILE


Hygeco International – part of the ‘the Facultatieve Group’ – invited its clients to a cocktail evening at the Abbey of Collonges on 19 November, on the occasion of the FUNEXPO exhibition. The Abbey of Collonges is a magnificent, legendary location in the Rhône-Alpes Region (Collonges au Mont d’Or – France) and the evening was a great success, with more than 200 participants enjoying the varied flavours and surprises.

In fact, in the course of the evening, Patrick De Meyer, Vice President of Sales and Marketing at Hygeco International, announced the launch of a major innovation in the funeral industry, a loyalty programme called ÉTOILE. This programme will be launched on the 1st January 2011 (in Metropolitan France only) and is very simple. Clients who join the programme can collect Stars, every time they make a purchase. In exchange for Stars, which can be collected from one year to the next, you can enjoy luxury gift boxes, ranging from the Fauchon gourmet basket to a top of the range trip.

As Patrick De Meyer said in his announcement: ‘You don’t have to wait a long time to enjoy these gift boxes, because after performing ten thanatopraxy care sessions you will qualify for the Délices Fauchon box (a selection of 20 ranges to tempt even the most demanding gourmets) or the Beauté Divine gift box (a trendy and varied selection from among the best services offered by world famous beauty institutes)’. He also explained that Hygeco International, by means of this programme, wishes to thank and reward the loyalty of its customers, which is essential for any solid and long-lasting partnership.

In order to explain this programme in greater detail, each participant received a brochure, detailing the membership formalities and the gift boxes on offer, a temporary card, and a copy of the gift boxes being offered within the ÉTOILE programme. The participants responded very positively to this initiative, due to its simplicity and the range of gifts on offer.

For more information about the loyalty programme contact your ÉTOILE advisor at ÉTOILE sur etoile@hygeco.com or by telephone on +33 (0) 1 34 53 46 77 or +33 (0) 1 34 53 40 60.